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Brand
On Running
ProjectCloudspark

On Running Cloudspark 2024

Associated creatives

Wild Island Films
Wild Island FilmsPost Production / VFX

Tags

running shoeon running cloudsparkcloudspark running shoerunning shoe designwhite running shoe

Description

This video commercial for the On Running Cloudspark project highlights the design and performance of a lightweight, comfortable running shoe engineered around female foot morphology. The sequence combines close-up shots of footwear design sketches and details with dynamic outdoor running footage against city and mountain backdrops. Post production and visual effects by Wild Island Films bring together studio product design sessions and energetic outdoor running scenes.