On Running: Cloud X 2
Brand
Date
Nov 2024
Description
On Running highlights the Cloud X 2 athletic footwear in this dynamic commercial production. The film captures a runner navigating a concrete architectural complex, focusing on the intersection of performance and structural geometry. Produced by CANADA London, the project utilises cinematic, live-action techniques to showcase the sneaker's grip and movement. The imagery leans into a clean aesthetic, using natural daylight and sharp, repeating architectural lines to frame the training sequences.
Style
Horizontal, Cinematic, Clean
Industries
Background
Public Square
Context
Advertising Campaign
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