On Running
Cloud X 2
Nov 2024
On Running presents the Cloud X 2 campaign, a dynamic commercial highlighting the versatility of their performance footwear. Produced by CANADA London, the film captures a series of training movements—from sprinting to high-intensity jumps—within an expansive concrete architectural complex defined by repeating arches and sharp geometric lines. The aesthetic leans into a clean, modern look, utilising natural daylight to cast dramatic shadows across the concrete textures. The cinematography moves between tight tracking shots of the athletic apparel and low-angle close-ups of the shoe's grip, emphasising both technical performance and scale through a cinematic, live-action technique.
Horizontal, Cinematic, Clean
Fitness
Public Square
Advertising Campaign
