On Running: Brand Identity

Nov 2023

This brand identity project for On Running centers on a minimalist aesthetic that bridges performance sportswear and contemporary graphic design. The work balances clean, geometric typography with grainy, textured photography to establish a distinct visual language for the brand's community-focused initiatives. Developed by Astrae Studio, the project incorporates a recurring pixelated circular emblem and monospaced lettering across both digital assets and print collateral. The execution leans into high-contrast monochrome treatments and long-exposure motion effects, capturing the physical energy of the sport while maintaining a modern, editorial tone.

Typography

Advertising Campaign