Logo

On Running

Brand Identity
Brand
On Running
ProjectBrand Identity
Date

Nov 2023

Description

This brand identity project for On Running explores a modular, digital-forward aesthetic across sportswear and editorial applications. The work synthesizes athletic performance with minimalist graphic design, utilizing pixelated emblems, monospaced typography, and geometric layouts to define the brand's contemporary visual language. Astrae Studio leads the graphic design, integrating structured vector elements with raw, high-contrast imagery. The project employs a range of techniques, including slow motion, long exposure motion blur, and flash photography to anchor the brand's identity in movement. The execution alternates between stark monochrome graphic arrangements and naturalistic, editorial scenes, emphasizing fabric textures and technical details through a clean, modern lens.

Techniques

Typography

Industries

Sportswear

Color
Jet Black
Context

Advertising Campaign

Associated creatives

Astrae Studio
Astrae StudioGraphic Design
5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by