Old Spice Unbelievably Dry 2025

About

Old Spice presents their latest commercial spot, 'Unbelievably Dry,' a cinematic production that captures the contrast between strenuous physical exertion and persistent freshness. The narrative follows a group of men rowing across open water, highlighting the effectiveness of the brand's antiperspirant line through a stark comparison of the crew's activity and a single, unaffected individual. The spot utilizes slow motion to emphasize the physical intensity of the rowing sequence, transitioning into clean, sharp product shots against a dark backdrop. The project features creative development and production support from Burns Agency, ROMA, and MCNULTY, with sound and music design provided by The Lobby.