Old Spice leans into athletic intensity for their Coach commercial, capturing the high-energy dynamic between a seasoned trainer and a younger player. Set against an urban astroturf pitch, the narrative focuses on rigorous training drills and candid interactions.
The project utilizes a cinematic grade combined with natural lighting to highlight the environment, maintaining a clean, live-action aesthetic. Production services for the campaign were managed by Ridley Scott Associates UK and Camino, with creative development led by the agency Wieden+Kennedy Portland.
