Old Spice: Coach
Brand
Date
Apr 2025
Description
Old Spice leans into athletic intensity for their Coach commercial, capturing the high-energy dynamic between a seasoned trainer and a younger player. Set against an urban astroturf pitch, the narrative focuses on rigorous training drills and candid interactions. The project utilizes a cinematic grade combined with natural lighting to highlight the environment, maintaining a clean, live-action aesthetic. Production services for the campaign were managed by Ridley Scott Associates UK and Camino, with creative development led by the agency Wieden+Kennedy Portland.
Style
Horizontal, Cinematic, Warm, Clean
Industries
Event
Christening and Baptism
Color
Cobalt
Crimson
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.