Old Spice: Muscle Music
Brand
Date
Jan 2025
Description
Old Spice's Muscle Music campaign features actor Terry Crews in a live-action commercial spot that blends athletic performance with musical composition. The project places the performer in an industrial concrete setting, where physical movements trigger a variety of instruments including saxophones, drums, and guitars through an electronic sensor array. This commercial utilizes a clean aesthetic and direct lighting to emphasize the mechanical interplay between the performance and the sound design. Post-production and VFX were managed by Parliament to coordinate the complex visual integration of the musical apparatus.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Color
Crimson
Background
Warehouse
Context
TVC / TV Commercial
Associated creatives
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