Old Spice: 'The Man Your Man Could Smell Like'
Brand
Date
Mar 2023
Description
Old Spice captures a playful energy in their classic broadcast campaign, 'The Man Your Man Could Smell Like.' The project transitions through a series of rapid, surreal set pieces, moving from a crisp bathroom environment to a yacht deck with a brisk, comedic rhythm. Produced with a highly polished live-action technique, the commercial spot leans into a direct-to-camera format to maintain viewer engagement. Wieden+Kennedy Portland directed the campaign, which balances high-end production value with the brand's signature humorous tone.
Style
Humorous, Vertical, Commercial, Polished
Industries
Background
Bathroom
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.