Description

This commercial spot for Old Spice features a group of diverse men rowing a wooden boat across an open ocean under a bright sky. While the crew struggles and sweats through the strenuous physical effort, one man remains completely cool, fresh, and dry. The scene cuts to a close-up of Old Spice antiperspirant and spray products displayed on a wooden surface against a dark background. The commercial highlights long-lasting freshness during intense physical activity, produced with creative contributions from Burns Agency, ROMA, MCNULTY, and The Lobby.