Old Spice: Smell Super
Brand
Date
Mar 2026
Description
Old Spice presents Smell Super, a cinematic commercial spot directed by PRETTYBIRD US with creative agency Wieden+Kennedy Portland. The project leans into a science-fiction aesthetic, featuring an astronaut navigating a detailed spacecraft cabin through live-action technique and integrated VFX / visual effects. The film utilizes moody, atmospheric lighting to define its cosmic setting, balancing raw, cinematic production values with zero-gravity physics. The narrative centers on a stylized deodorant product in a high-concept environment.
Style
Horizontal, Cinematic, Cool, Raw
Techniques
VFX / visual effects
Industries
Color
Pure White
Crimson
Jet Black
Background
Transport Hub
Context
TVC / TV Commercial
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