Old Spice presents Smell Super, a cinematic commercial spot directed by PRETTYBIRD US with creative agency Wieden+Kennedy Portland. The project leans into a science-fiction aesthetic, featuring an astronaut navigating a detailed spacecraft cabin through live-action technique and integrated VFX / visual effects.
The film utilizes moody, atmospheric lighting to define its cosmic setting, balancing raw, cinematic production values with zero-gravity physics. The narrative centers on a stylized deodorant product in a high-concept environment.
