Old Spice
Smell Super
Brand
ProjectSmell Super
Date
Mar 2026
Description
Old Spice presents Smell Super, a cinematic commercial spot that transports the brand into a zero-gravity environment. The film features an astronaut navigating a spacecraft cabin, where a branded deodorant stick floats amidst the cosmic setting. The project leans into a live-action technique complemented by extensive VFX / visual effects to anchor the zero-gravity physics. The aesthetic remains cool and moody, utilizing the interior spacecraft design to heighten the production's atmosphere.
Style
Horizontal, Cinematic, Cool, Raw
Techniques
VFX / visual effects
Industries
Cosmetics
Color
Pure White
Crimson
Jet Black
Background
Transport Hub
Context
TVC / TV Commercial
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