Old Spice

Jul 2026

Old Spice takes a bold leap into the cinematic stratosphere with its latest spot, Old Spice x The Super Mario Galaxy Movie, an inventive commercial that seamlessly bridges the gap between classic grooming staples and high-concept pop culture branding. Centered on a bearded astronaut navigating the claustrophobic, metallic confines of a spacecraft, the campaign leverages sophisticated live-action technique to ground its absurdity in a tactile, believable reality. As the protagonist interacts with a bright, red-hued stick of Cosmic Quest deodorant, the film masterfully pivots into a playful transformation sequence, blending physical performance with seamless VFX to manifest the iconic Mario aesthetic. The visual narrative relies heavily on the stark contrast between the cool, atmospheric tones of deep space and the vibrant, high-energy presence of the product, effectively utilizing dynamic camera movements to simulate the disorientation of zero gravity. Beyond the visual spectacle, the experience is anchored by the rhythmic, thematic sound design crafted by The Crystal Creative, which adds an essential auditory layer to the galactic journey. By leaning into this intersection of CPG advertising and blockbuster entertainment, the project manages to capture the imaginative spirit of its source material while maintaining the unmistakable, rugged identity of the Old Spice brand in a campaign that feels both epic in scale and refreshingly grounded in its execution.

Commercial, Cinematic

Live-action Technique, VFX / visual effects

CPG / Packaged Food, Food & Beverage