Old Spice: Jungle Wilderness
Brand
Date
May 2025
Description
Old Spice presents 'Jungle Wilderness,' a campaign film set against a dense, verdant backdrop. The spot features a protagonist in high-contrast formal wear—a white suit and black bow tie—navigating a series of natural environments including streams and thick foliage while carrying the brand's signature product. Developed by agency Wieden+Kennedy London with production support from Biscuit Filmworks UK, the piece utilizes dynamic live-action technique to capture the movement through the terrain. The visual direction emphasizes a saturated color palette, balancing deep natural greens with the stark aesthetic of the lead talent's attire for a cinematic result.
Style
Horizontal, Cinematic, Warm
Industries
Color
Pure White
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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