Nike
Nike x Travis Scott
Brand
ProjectNike x Travis Scott
Date
Jan 2025
Description
Nike and Travis Scott collaborate on this sportswear editorial campaign, featuring a series of high-contrast compositions that lean into a moody, cinematic aesthetic. Captured by photographer Thibaut Grevet, the imagery employs low-key lighting and monochrome palettes to emphasize raw texture and physical exertion. The series features Travis Scott and model Ayinla Tunde, with styling led by Nick Royal and Peri Rosenzweig. The work utilises a gritty, analogue film feel, grounding the collection in a rugged, industrial atmosphere through strategic use of natural light and rhythmic, graphic framing.
Style
Editorial, Vertical
Industries
Sportswear
Color
Jet Black
Context
Advertising Campaign
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