Nike Nike x Travis Scott 2025

Description

An editorial campaign image for Nike x Travis Scott captured by photographer Thibaut Grevet. Four figures are visible in deep shadow pulling a thick rope together across a dark, textured ground. Dramatic low-key lighting casts stark highlights onto their sneakers while concealing most of their upper bodies in darkness. The composition emphasizes raw tension and physical exertion in a moody, nocturnal atmosphere. Styling is handled by Nick Royal and Peri Rosenzweig.

Style

Horizontal, Cinematic, Moody, Monochrome

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Background

Concrete Texture

Context

Advertising Campaign