Nike Nike x Travis Scott 2025

Description

Travis Scott stands as the central figure in a dark, atmospheric composition, resting his foot on a soccer ball amidst a shadowed crowd. The scene is captured with a gritty, textured finish and low-key lighting that highlights the central subject against an obscure background. The styling by Nick Royal and Peri Rosenzweig complements the moody, cinematic direction of the project. Photographed by Thibaut Grevet, the image captures a stark, dramatic mood through controlled overhead illumination and rich tonal gradation.

Style

Vertical, Cinematic, Moody, Grainy

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Context

Advertising Campaign