Nike Nike x Travis Scott 2025

Description

This commercial campaign image for Nike by Thibaut Grevet captures a close-up angle of several individuals seated outdoors on rough dirt ground. The composition focuses on their lower legs, highlighting metallic shin guards paired with sneakers and athletic gear. The low-key lighting creates deep shadows and accentuates the rugged textures of the metal and earth. Styled by Nick Royal and Peri Rosenzweig, the visual presents an industrial and gritty athletic aesthetic.

Style

Vertical, Commercial, Gritty, Matte

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Context

Advertising Campaign