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BrandNEW LETTERS
ProjectBrand Identity
Close-up shot of white coffee bags featuring minimalist typography and labels against a plain background

NEW LETTERS Brand Identity 2021

Associated creatives

NEW LETTERS
NEW LETTERSProjects by
McCarthy
McCarthyProjects by
Lex & Turner
Lex & TurnerProjects by
SOMETHING ELSE
SOMETHING ELSEProjects by
Hugmun
HugmunProjects by

Tags

coffee packagingwhite coffee bagcoffee bagproduct packaging

Description

This image showcases a clean and minimal product presentation of white coffee bags created for the Brand Identity project by NEW LETTERS. Prominently featured are two central bags with vertical black METRIC branding and specific blend labels such as Seismic and Colossus, detailing roasting coordinates and flavor notes. The composition employs a straight-on framing with soft lighting against a neutral backdrop, highlighting the sleek packaging design.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Beverages

Color

Pure White (80%)
Jet Black (20%)

Background

White Seamless

Context

E-commerce / Product