Oio Lab

Jan 2024

Oio Lab's brand identity project establishes a visual language centered on a clean, minimalist aesthetic, balancing scientific precision with organic textures. The identity integrates vibrant, abstract graphic design by Hugmun, which appears across packaging and marketing assets as luminous, concentric color gradients. Photography by Kuba Szopka and Roshianu Moloko captures the skincare line through a mix of commercial product shots and editorial portraiture. The execution leans into natural light to emphasize the tactile quality of product packaging, sustainable pulp materials, and skin texture. Macro photography of organic elements, such as pea pods, underscores a focus on natural ingredients, while live-action video sequences feature models applying treatments to demonstrate product use in a bright, pared-back setting.

Clean, Commercial, Vertical, Minimalist

Natural light

Skincare

White Seamless

E-commerce / Product