Oio Lab: Brand Identity

Jan 2024

Oio Lab's brand identity establishes a cohesive visual language across its skincare range, blending clean, minimalist product photography with vibrant, abstract graphic design by Hugmun. The project centers on a tactile and natural aesthetic, utilizing natural light to accentuate organic textures and the physical quality of the skincare packaging. Photography by Kuba Szopka and Roshianu Moloko captures the products through a mix of macro shots of botanical elements and composed editorial portraits. These visuals are set against a consistent, bright backdrop, with the identity further defined by saturated color gradients and geometric illustrations that appear across both print assets and digital campaign content.

Clean, Commercial, Vertical, Minimalist

Natural light

White Seamless

E-commerce / Product