NEW LETTERS Brand Identity 2021

Associated creatives

NEW LETTERSProjects by

McCarthyProjects by

Lex & TurnerProjects by

SOMETHING ELSEProjects by

HugmunProjects by

Description

This open book layout displays a juxtaposition of typographic text on the left page and a detailed tarot illustration on the right page. The left page features various text elements including Synthesis of Opposites, Balance, Patience, HARMONY, and Moderation in a distinct pink typeface against a white background. The right page presents a brown-toned card design featuring an angel figure holding vessels, framed within an arched border with the word Truth at the bottom. The composition highlights graphic design elements created for the NEW LETTERS brand identity project.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography, Vector

Color

Chocolate (50%)

Blush (30%)

Pure White (20%)

Context

Advertising Campaign, Website / Web