OBJEKT: Brand Identity

Nov 2024

The brand identity for OBJEKT, a collectible design gallery, establishes a refined visual language grounded in minimalism and tactile craftsmanship. Developed through a collaboration between Hugmun, ANKU, Tomo Yarmush, Designinpictures, Marceli Printery, and Aleksandra Hyz, the project spans graphic design, print production, and interior spatial styling. The identity system leans into a high-contrast palette of deep crimson and neutral whites, utilizing debossed typography and textured paper stock to create a physical sense of weight. Architectural elements, including yellow tape accents and clean geometric pedestals, are paired with deliberate lighting to highlight the form of both the ceramic sculptures and the gallery’s collateral. The execution balances precise typographic vector work with soft, directional light that draws out the subtle material qualities of the brand's stationery and storefront display.

Clean, Vertical

Advertising Campaign