OBJEKT

Nov 2024

The brand identity for OBJEKT, a collectible design gallery, presents a cohesive visual language defined by tactile materiality and minimalist precision. Developed by Hugmun, the project encompasses comprehensive print collateral, architectural signage, and refined packaging design, all unified by a distinct palette of deep crimson, warm neutrals, and crisp white. The system leans into the interplay of textures, utilizing emboss and deboss techniques on heavy cotton paper stock to elevate the brand's typographic logotype. The identity extends into spatial design, with identity photography by ANKU and interior imagery from Tomo Yarmush and Designinpictures documenting the gallery's interplay of sculptural ceramics, architectural shadow, and graphic yellow accents. Crafted with support from Marceli Printery on print production and Aleksandra Hyz on interior design, the execution maintains a consistent focus on geometric form and tactile refinement.

Clean, Vertical

Advertising Campaign