Sundance Film Festival Brand Identity 2023

About

The Sundance Film Festival 2023 brand identity project establishes a contemporary visual language through a mix of static environmental signage and dynamic digital motion graphics. The system balances minimalist typography with bold, saturated neon accents to anchor the festival's presence across physical outdoor banners and architectural displays. Developed by PORTO ROCHA, How&How, Hugmun, Hymn, and fagerström, the design program features distinct graphic illustrations and layered compositions. The identity utilizes clean, vector-based animation and 3D render / CGI elements to maintain a cohesive aesthetic across both printed collateral and screen-based media.