Sundance Film Festival
Brand Identity
May 2023
The Sundance Film Festival 2023 brand identity project establishes a contemporary visual system across both print and digital environments. The design utilizes a clean, minimalist aesthetic featuring bold typography and vibrant, saturated color gradients that ground the festival's presence in a modern, independent cinematic context. The application spans diverse mediums, ranging from large-scale outdoor signage and banners set against architectural backdrops to intimate merchandise and digital motion graphics. The design language incorporates vector animation, luminous light effects, and structured geometric compositions to maintain visual cohesion throughout the festival's physical and virtual touchpoints. Creative contributors to this identity system include PORTO ROCHA, How&How, Hugmun, Hymn, and fagerström.
Horizontal, Commercial, Clean, Minimalist
Festivals & Events
