New Balance: We Got Now Saka
Brand
Date
Jan 2026
Description
New Balance presents 'We Got Now Saka,' a commercial campaign featuring professional athlete Bukayo Saka. The spot follows the athlete through a series of focused football training drills inside an indoor sports facility, capturing his movement through training cones and ball handling exercises. Produced by CANADA, C+M, and EXILE, the project leans into a cinematic, live-action aesthetic. The visual approach utilizes natural lighting and clean interior framing to highlight the energy of the training session.
Style
Horizontal, Action, Cinematic, Clean
Industries
Color
Pure White
Charcoal
Background
Gym
Context
TVC / TV Commercial
Associated creatives
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