New Balance presents 'We Got Now Saka,' a commercial campaign featuring professional athlete Bukayo Saka. The spot follows the athlete through a series of focused football training drills inside an indoor sports facility, capturing his movement through training cones and ball handling exercises.
Produced by CANADA, C+M, and EXILE, the project leans into a cinematic, live-action aesthetic. The visual approach utilizes natural lighting and clean interior framing to highlight the energy of the training session.
