New Balance
We Got Now Saka
Brand
ProjectWe Got Now Saka
Date
Jan 2026
Description
New Balance spotlights the dedication behind elite performance in the 'We Got Now' project featuring Bukayo Saka. The spot follows the athlete through intensive training sequences, capturing rhythmic football drills and ball-handling precision within a controlled indoor environment. Produced by CANADA, C+M, and EXILE, the commercial leans into cinematic live-action techniques to emphasize focus and agility. The aesthetic is defined by vibrant, clean interior framing that keeps the athlete’s movement at the center of the frame, utilizing natural lighting to enhance the energy of the training session.
Style
Horizontal, Action, Cinematic, Clean
Industries
Basketball
Color
Pure White
Charcoal
Background
Gym
Context
TVC / TV Commercial
Associated creatives
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