Brand
ProjectWe Got Now Saka
New Balance We Got Now Saka 2026
Associated creatives
Tags
Description
This commercial video for the New Balance We Got Now project features a young Black male athlete, Bukayo Saka, training and smiling inside an indoor sports facility. The video showcases dynamic athletic movements, including football drills through training cones and ball handling against a goal net backdrop. The production involves CANADA, C+M, and EXILE, capturing vibrant and energetic sequences with natural lighting and clean interior framing.