New Balance: The Allerdale
Brand
Date
Apr 2025
Description
New Balance presents The Allerdale, a film that explores a grounded, contemplative aesthetic through a series of focused, unhurried vignettes. The narrative emphasizes tactile details, shifting from the rhythmic lacing of leather shoes to the deliberate movement of objects in a dimly lit interior. Produced by Cebe Studio, the project utilizes cinematic, analogue film techniques to capture an atmosphere defined by warm wood tones and rich textures. Post-production and VFX were managed by Cinelab Film & Digital, supporting the piece's cohesive, matte color grade.
Style
Horizontal, Cinematic, Warm, Matte
Techniques
Analogue / film
Industries
Color
Chocolate
Jet Black
Beige
Background
Living Room
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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