Zalando, New Balance: The Nod (Director Cut)
Brands
Date
Sep 2025
Description
Zalando and New Balance present The Nod, a collaborative project capturing contemporary urban life through a series of street-level observations. The film documents interactions between pedestrians and their environments, blending candid moments with deliberate, stylized close-ups of footwear and apparel. Produced by BONAPARTE and Zstudios, the project moves between documentary-like street footage and focused product highlights. The directorial approach employs dynamic camera movements to frame the sportswear within the context of everyday city living, utilizing a clean, nostalgic visual language.
Style
Documentary, Horizontal, Clean, Nostalgic
Industries
Color
Jet Black
Medium Grey
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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