New Balance: Lavine Fresh Foam
Brand
Date
Jan 2024
Description
New Balance presents the Lavine Fresh Foam campaign, a commercial focused on the signature footwear worn by professional basketball player Zach LaVine. The production showcases the performance sneakers through a blend of precise product close-ups and active sequences set within an indoor gymnasium. Guided by creative direction from The Rec League, the film utilizes dynamic camera angles and natural indoor lighting to highlight both the product design and athletic movement. The piece is elevated by sound design from SoStereo to complete the polished live-action sequence.
Style
Vertical, Commercial, Warm, Polished
Industries
Color
Jet Black
Sky Blue
Crimson
Background
Gym
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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