New Balance: HoopsTrio 15 Social ProRes
Brand
Date
Dec 2025
Description
New Balance presents the HoopsTrio social video campaign, showcasing the brand's latest apparel range within a controlled studio environment. The production leans into a clean, live-action aesthetic, focusing on the interplay between athletic silhouettes and basketball motifs. Developed in partnership with VML New York, the film features a series of high-energy interactions with talent, highlighting branded hoodies, t-shirts, and jackets. The project integrates music and sound design by MAS-Music and Strategy, maintaining a commercial tempo throughout the 15-second spot.
Style
Horizontal, Commercial, Clean
Industries
Color
Pure White
Navy
Background
3D Rendered Scene
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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