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·mytheresa
·2024
·FALL WINTER MW CAMPAIGN

Group of six male models standing against a white seamless background holding a bright yellow Mytheresa box.

Group of six male models posing in diverse outfits against a plain white background for Mytheresa

Close-up black and white portrait of a man wearing a zippered jacket against a plain background

Four male models posing in a studio for a Mytheresa menswear fashion campaign against a white background.

Group of six male models standing against a white background holding a bright yellow Mytheresa box.

Monochrome studio portrait of six male models posing together against a plain white background for Mytheresa Fall Winter Menswear campaign.

Group of six men in menswear apparel posing against a plain white background for Mytheresa campaign

Man wearing a cream cable-knit cardigan and trousers standing against a plain white studio background.

Group of six male models in varied tailored menswear standing against a plain white background holding a bright yellow box.

Man wearing a textured cable-knit cardigan against a clean white background for Mytheresa fall winter menswear campaign

Monochrome fashion portrait of a male model wearing a button-up shirt, patterned trousers, and a contrasting jacket against a plain white studio background.

mytheresa FALL WINTER MW CAMPAIGN 2024

About

Mytheresa’s Fall Winter Menswear campaign captures the latest season through a clean, minimalist lens. Photographed by Jana Gerberding, the project focuses on a diverse lineup of male models—including Ahmad Cisse, Henrik Fallenius, Ignacio Ondategui, and Tony Thornburg—styled in an expansive range of contemporary menswear. Executed in monochrome across both portrait and group shots, the campaign uses an editorial aesthetic to highlight varied textures, from heavy cable-knit cardigans to structured tailored blazers. The work leans into a high-key approach, utilising bright studio lighting against seamless white backgrounds to emphasise modern silhouettes. A signature yellow packaging box acts as a deliberate focal point within the otherwise stark, desaturated imagery.