mytheresa: FALL WINTER MW CAMPAIGN

Aug 2024

Mytheresa’s Fall Winter Menswear campaign captures the latest season through a clean, minimalist lens. Photographed by Jana Gerberding, the project focuses on a diverse lineup of male models—including Ahmad Cisse, Henrik Fallenius, Ignacio Ondategui, and Tony Thornburg—styled in an expansive range of contemporary menswear. Executed in monochrome across both portrait and group shots, the campaign uses an editorial aesthetic to highlight varied textures, from heavy cable-knit cardigans to structured tailored blazers. The work leans into a high-key approach, utilising bright studio lighting against seamless white backgrounds to emphasise modern silhouettes. A signature yellow packaging box acts as a deliberate focal point within the otherwise stark, desaturated imagery.

Editorial, Monochrome, Clean, Vertical

White Seamless

Advertising Campaign