mytheresa

Aug 2024

Mytheresa presents its Fall Winter Menswear campaign, a curated editorial showcase highlighting the season's contemporary silhouettes and textures. Captured by photographer Jana Gerberding, the series leans into a high-contrast aesthetic, utilising a clean, minimalist studio environment to draw focus to the collection's diverse tailoring, layered knitwear, and structured outerwear. The campaign features a collective of models—including Ahmad Cisse, Henrik Fallenius, Ignacio Ondategui, and Tony Thornburg—posed against a stark, seamless white backdrop. The monochrome imagery is punctuated by the recurring appearance of the brand's signature yellow box, providing a subtle pop of colour within the otherwise desaturated, editorial frames. Each composition relies on natural light and clean studio setups to emphasise tactile garment details and sharp lines.

Editorial, Monochrome, Clean, Vertical

Luxury Fashion Houses

White Seamless

Advertising Campaign