Brand
ProjectFALL WINTER MW CAMPAIGN
mytheresa FALL WINTER MW CAMPAIGN 2024
Associated creatives
Tags
Description
This fashion campaign image for Mytheresa features a group of six male models captured against a clean white seamless background. Photographed by Jana Gerberding, the black and white photograph highlights a diverse group of men styled in contemporary menswear including jackets, coats, and tailored trousers. One model holds a distinctive bright yellow Mytheresa box as a focal prop. The studio lighting is bright and even, accentuating the textures of the garments and the relaxed poses of the subjects.
Style
Editorial, Horizontal, Monochrome, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (60%)
Pure White (40%)
Background
White Seamless
Context
Advertising Campaign