Brand
ProjectFALL WINTER MW CAMPAIGN
mytheresa FALL WINTER MW CAMPAIGN 2024
Associated creatives
Tags
Description
Six male models pose together in a curated lineup for the Mytheresa Fall Winter MW campaign, captured by photographer Jana Gerberding. The group wears a sophisticated array of menswear including tailored suits, patterned blazers, textured knitwear, and overcoats, styled in a predominantly monochrome aesthetic with a striking bright yellow packaging box held as a central prop. The models display varied expressions and relaxed yet posed stances against a seamless white studio backdrop, showcasing contemporary menswear styling and high-end fashion execution.
Style
Editorial, Horizontal, Monochrome, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Pure White (30%)
Golden Yellow (20%)
Background
White Seamless
Context
Advertising Campaign