mytheresa: Mytheresa x Zimmermann
Brand
Date
Sep 2025
Description
Mytheresa partners with Zimmermann for this seasonal luxury fashion campaign. The collection imagery, captured by photographer Magnus Lechner, centres on a series of portraits featuring model Annie Arnander. The project channels a minimalist aesthetic, utilizing a neutral studio backdrop to focus on the intricate textures of the garments. The styling highlights a contrast between lace and denim, with soft natural light providing a clean, consistent look across the editorial series.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Caramel
Cream
Background
Grey Seamless
Context
Lookbook
Associated creatives
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