mytheresa: Mytheresa FW25

Sep 2025

Mytheresa presents its FW25 campaign, an extensive fashion editorial series that moves between refined, moody interiors and urban architectural settings. The collection imagery explores a diverse range of textures—from structured tailoring and plush fleece outerwear to ethereal, sheer evening gowns—all unified by a sophisticated, cinematic aesthetic. Photographed by Jorin Koers, the campaign features model Mila van Eeten across a variety of high-contrast and soft-light environments. The visual language oscillates between the intimacy of dimly lit, ornate interiors and the expansive scale of city streets at twilight, utilizing techniques ranging from moody chiaroscuro and flash lighting to radiant natural backlighting. Supporting the visual narrative, hair stylist Alessandro Rebecchi defines the series with structured retro waves and polished, voluminous coiffures, while makeup artist Carlos Saidel provides a clean, understated aesthetic that anchors the varied apparel styling.

Editorial, Vertical, Moody

Advertising Campaign