mytheresa FALL WINTER MW CAMPAIGN 2024

Description

This black and white menswear campaign image for Mytheresa, photographed by Jana Gerberding, features a male model standing full-length against a seamless white background. He is wearing a chunky cable-knit cardigan layered over a simple t-shirt, paired with relaxed trousers and dark leather shoes. The lighting is clean and directional, casting soft shadows that highlight the texture of the knitwear. The composition is straightforward and vertical, focusing on the silhouette and fabric details of the autumn-winter menswear styling.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

White Seamless

Context

Advertising Campaign