This commercial spot for M&M's, titled Jump Scare, centers on the humorous tension of a family movie night. The narrative captures a group reacting to a frightening film from the comfort of their living room, where M&M's character props are integrated into the domestic environment.
The project was produced by Energy BBDO. The execution leans into live-action techniques, utilizing warm lighting and familiar home furnishings to anchor the comedic timing of the characters' reactions.
