M&M's: Jump Scare
Brand
Date
Jun 2025
Description
This commercial spot for M&M's, titled Jump Scare, centers on the humorous tension of a family movie night. The narrative captures a group reacting to a frightening film from the comfort of their living room, where M&M's character props are integrated into the domestic environment. The project was produced by Energy BBDO. The execution leans into live-action techniques, utilizing warm lighting and familiar home furnishings to anchor the comedic timing of the characters' reactions.
Style
Horizontal, Commercial
Industries
Background
Living Room
Context
TVC / TV Commercial
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