Brand
ProjectJump Scare
M&M's Jump Scare 2025
Associated creatives
Tags
Description
This commercial spot titled Jump Scare for M&M's features a family sitting on a living room couch watching a frightening movie. The group of family members reacts with wide-eyed expressions and tense postures as they watch the screen, accompanied by M&M's character props positioned in the room. The interior setting features warm home lighting, a coffee table with candy bowls, and soft furnishings. Produced by Energy BBDO, the commercial blends comedic timing with casual family life.