The brand identity project for Minted spans athletic-inspired collateral and editorial design, utilizing a multi-studio collaborative approach. The work incorporates a range of media, from high-contrast live-action footage of runners on outdoor tracks to static product displays and urban graphic applications.
Key design elements include bold typography, gradient-driven color palettes, and minimalist layouts. The project balances clean, structured graphic systems with raw, street-level wheatpaste applications and product-focused garment photography. Design contributions were provided by Smith & Diction, Vanderbrand, Memory Studio, A LINE, and United Design Lab.
