BrandMinted
ProjectBrand Identity

Minted Brand Identity 2024
Associated creatives
Tags
Description
A structured view of Minted brand identity elements featuring two tiers of wooden bookshelves displaying rows of books with striking gradient covers and distinct typography. The top shelf displays books labeled Corktown West in blue and neutral tones, while the bottom shelf features books marked Corktown and Corktown East with vibrant pink, dark grey, and white gradient effects. The shelving unit has clean horizontal wooden lines and built-in lighting that casts a soft glow upward onto the book bindings.
Style
Vertical, Commercial, Clean
Techniques
Typography
Color
Magenta (40%)
Jet Black (30%)
Pure White (30%)
Context
Advertising Campaign