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Minted Brand Identity 2024

About

A dynamic video sequence showcasing the brand identity for Minted, featuring runners sprinting on an outdoor running track. The footage blends high-contrast monochrome scenes with vibrant colour footage of athletes in motion. Clean typographic elements, graphic badges, and minimal branding text frame the moving composition. The visual rhythm highlights athletic apparel and performance footwear in an energetic environment.

Brand

Minted

Project

Minted Brand Identity 2024

Keywords

runner on running trackrunnerrunning trackathletic wearathlete runningman runningrunning shoes

Credits

Smith & Diction
Graphic Design
Vanderbrand
Graphic Design
Memory Studio
Graphic Design
A LINE
Graphic Design
United Design Lab
Graphic Design

Styles

HorizontalActionCinematicMonochrome

Industries

Sportswear

Background

Sports Venue

Context

Brand Film / Corporate Video
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