Boxy: Brand Identity
Brand
Date
Apr 2024
Description
The brand identity for Boxy encompasses a comprehensive design system spanning print collateral, packaging, and architectural environmental signage. The project utilizes bold typography and a clean, minimalist aesthetic to maintain visual consistency across diverse touchpoints, including stationery, retail storefronts, and digital interface layouts. Execution relies on tactile paper treatments, such as emboss and deboss techniques, paired with dynamic motion graphics that animate the brand's identity system. The creative development was led by Koto, Wedge, Twoo, Stefanie Brückler, and Vanderbrand, balancing geometric architectural forms with natural textures to build a cohesive visual presence.
Style
Horizontal, Commercial, Clean
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