Boxy

Apr 2024

The brand identity for Boxy is a comprehensive design system that extends across physical retail spaces, digital interfaces, and tactile collateral. Developed through a collaboration between Koto, Wedge, Twoo, Stefanie Brückler, and Vanderbrand, the project leans into a minimalist aesthetic defined by bold, high-contrast typography and clean geometric compositions. Execution across the identity includes custom packaging with embossed detailing, large-scale architectural signage, and integrated digital layouts. The project utilizes natural light to emphasize the materiality of paper and concrete surfaces, maintaining a consistent visual hierarchy that bridges the gap between storefront environments and branded product assets.

Horizontal, Commercial, Clean