Resident: Brand Identity

May 2024

Vanderbrand leads the brand identity project for Resident, delivering a comprehensive corporate system defined by a minimalist aesthetic and strict typographic rigor. The project spans editorial print collateral, digital interface design, and stationery, all unified by a consistent application of clean sans-serif type, structured grids, and extensive use of negative space. The resulting visual language reflects a modern corporate presentation, balancing functional information architecture with deliberate, tactile print finishes. Techniques such as emboss and deboss are employed to introduce depth to the stationery, while editorial layouts leverage a Swiss-inspired typesetting style to frame content. The execution is captured under soft, natural lighting, emphasizing the physical quality of the paper stock and the precision of the graphic design elements.

Clean, Minimalist

Typography