Brand
ProjectBrand Identity

Minted Brand Identity 2024
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Description
An athletic shot captures a runner crouched in starting blocks on a red running track with white lane markings. The composition is shot from a high angle, focusing on the athlete's hands on the track surface. Hard directional sunlight casts sharp shadows across the textured ground. A prominent white graphic featuring the Minted brand logo is overlaid in the lower portion of the frame. The lighting and warm colour grading emphasize the athletic intensity of the scene.