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BrandMinted
ProjectBrand Identity
Athlete in starting blocks on a running track with Minted brand logo overlay

Minted Brand Identity 2024

Associated creatives

Smith & Diction
Smith & DictionGraphic Design
Vanderbrand
VanderbrandGraphic Design
Memory Studio
Memory StudioGraphic Design
A LINE
A LINEGraphic Design
United Design Lab
United Design LabGraphic Design

Tags

black woman runnerblack womanwoman runnerathlete in starting blocksstarting blocksrunning trackrunnerminted logobrand logo

Description

An athletic shot captures a runner crouched in starting blocks on a red running track with white lane markings. The composition is shot from a high angle, focusing on the athlete's hands on the track surface. Hard directional sunlight casts sharp shadows across the textured ground. A prominent white graphic featuring the Minted brand logo is overlaid in the lower portion of the frame. The lighting and warm colour grading emphasize the athletic intensity of the scene.

Style

Horizontal, Commercial, Action, Warm

Techniques

Natural light

Industries

Fitness

Color

Crimson (60%)
Pure White (40%)

Background

Road

Context

Advertising Campaign