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A black framed poster mounted on a tiled wall featuring dark silhouette legs and shoes with text SKYPEOPLE and a blue circular graphic

Minted Brand Identity 2024

About

This image presents a wall-mounted black framed poster set against a light-coloured tiled architectural background, accompanied by a narrow dark metallic panel to the left. The poster itself features a minimalist composition with a high-contrast graphic element showing silhouette legs and footwear, alongside typography reading SKYPEOPLE. A glossy blue spherical droplet graphic sits in the lower right corner of the inner layout. The work is part of the Brand Identity project for Minted, involving contributions from multiple design studios including Smith & Diction, Vanderbrand, Memory Studio, A LINE, and United Design Lab.

Brand

Project

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Background

White Seamless

Context

Out of Home (OOH)