Three models relaxing on a sailboat deck during a sunny day for Tommy Hilfiger Australia Summer24 campaign.

A man wearing a dark navy button-down shirt and white trousers seated on a yacht deck under natural sunlight.

Three models on a sailboat wearing Tommy Hilfiger red polo shirt and patterned dress against the ocean.

Two male models in polo shirts sitting on a sailboat deck with the ocean in the background

A man wearing a light blue patterned button-down shirt on a sailboat for a Tommy Hilfiger campaign photographed by Justin Woo.

A man wearing a white polo shirt and dark trousers poses on a sailboat deck for Tommy Hilfiger.

Male model in a white polo shirt and dark trousers standing on the deck of a sailboat for Tommy Hilfiger.

Four smiling models posing together outdoors for Tommy Hilfiger Australia Summer24 campaign, wearing casual summer clothing.

A man in a navy sweater seated on a wooden yacht deck for Tommy Hilfiger by Justin Woo

Model wearing a striped knit sweater and red bikini bottom holding a sailboat mast on the water

Three models relaxing on a sailboat deck wearing casual summer apparel for Tommy Hilfiger Australia Summer24 campaign.

Group of four smiling models on a boat wearing casual summer clothing including a red polo shirt and patterned dress.

Two models on a sailboat wearing Tommy Hilfiger summer apparel with ocean in background

Four models in casual summer apparel smiling on a wooden sailboat deck for a Tommy Hilfiger campaign

Model in white sleeveless patterned dress leaning against a tree trunk outdoors in a park

Three models standing outdoors wearing Tommy Hilfiger apparel under a clear sky for the Australia Summer24 project.

Model with dark hair wearing a black dress and holding a crossbody bag outdoors under clear blue sky.

A man wearing a tan blazer and holding a brown leather rugby ball outdoors under clear sky.

Model with dark hair wearing a black blouse and holding a black crossbody bag outdoors under a clear sky.

Tommy Hilfiger Australia Summer24 2024

About

The Australia Summer24 campaign for Tommy Hilfiger captures a relaxed nautical and park-side aesthetic, defined by its crisp commercial art direction and natural outdoor lighting. The visuals oscillate between classic maritime lifestyle scenes aboard a sailboat and polished, sun-drenched editorial portraits set against open, grassy landscapes. The project leans into a warm, clean visual language, utilising handheld camera movement and documentary-style techniques to bring an authentic, candid energy to the seasonal fashion range. Creative direction by Justin Woo unites these environments through a cohesive palette of warm tones and clean textures, highlighting key pieces such as cable-knit sweaters, tailored blazers, and signature polo shirts. The imagery was brought to life through the collaborative efforts of photographer Simon Lekias, fashion stylist Charlotte Stokes, and hair stylist Michele McQuillan.