Tommy Hilfiger

Jan 2024

Tommy Hilfiger’s Australia Summer24 campaign channels a relaxed, nautical lifestyle aesthetic through a series of commercial portraiture and editorial captures. Shot on location, the project features models in casual apparel aboard sailboats and within sunlit park settings, emphasizing texture and clean, light-filled compositions. The imagery relies on warm natural light to highlight the seasonal collection, maintaining a consistent, polished tone across maritime and outdoor environments. Photographed by Simon Lekias under the creative direction of Justin Woo, the campaign captures a diverse cast in a range of seasonal staples, from signature polo shirts and cable-knit sweaters to patterned dresses and tailored blazers. The production incorporates professional hair styling by Michele McQuillan and make-up artistry by Kellie Stratton, with fashion styling by Charlotte Stokes. The visual narrative leans into authentic, sun-drenched outdoor scenes, framing the collection with a focus on relaxed, contemporary summer dressing.

Warm, Commercial, Horizontal

Natural light

Luxury Fashion Houses

Advertising Campaign