Tommy Hilfiger: Australia Summer24

Jan 2024

The Australia Summer24 campaign for Tommy Hilfiger captures a relaxed nautical and park-side aesthetic, defined by its crisp commercial art direction and natural outdoor lighting. The visuals oscillate between classic maritime lifestyle scenes aboard a sailboat and polished, sun-drenched editorial portraits set against open, grassy landscapes. The project leans into a warm, clean visual language, utilising handheld camera movement and documentary-style techniques to bring an authentic, candid energy to the seasonal fashion range. Creative direction by Justin Woo unites these environments through a cohesive palette of warm tones and clean textures, highlighting key pieces such as cable-knit sweaters, tailored blazers, and signature polo shirts. The imagery was brought to life through the collaborative efforts of photographer Simon Lekias, fashion stylist Charlotte Stokes, and hair stylist Michele McQuillan.

Warm, Commercial, Horizontal, Clean

Natural light

Advertising Campaign