Viktoria & Woods: Aura

Jan 2024

Aura is a comprehensive fashion campaign for Viktoria & Woods that leans into the juxtaposition of high-end tailoring and raw, industrial environments. Captured by photographer Darren Mcdonald, the editorial series explores modern silhouettes through a lens of clean, natural light, utilizing urban textures—ranging from corrugated metal and weathered stone to industrial paneling—to ground the collection. Fashion styling by Karla Clarke prioritizes sharp lines and varied material weights, pairing structured blazers and utility-inspired pieces with soft satins and ribbed knits. The imagery maintains a contemplative, observational tone, supported by hair styling from Daren Borthwick and make-up by Nadine Monley that highlights the garments' natural drape and textural details. The project employs a refined color palette, oscillating between monochrome minimalism and warm, earthy tones to emphasize the collection's contemporary aesthetic.

Editorial, Vertical, Clean

Natural light