Viktoria & Woods
Aura
Jan 2024
Viktoria & Woods’ Aura campaign presents a study in contrasts, pairing the brand’s signature clean, tailored silhouettes with raw industrial settings. Shot by photographer Darren Mcdonald, the editorial series leans into a naturalistic aesthetic, utilizing soft daylight to highlight the interplay between smooth satin textures, structured knitwear, and weathered architectural backdrops. Fashion styling by Karla Clarke emphasizes a contemporary, minimalist approach, featuring monochromatic ensembles and utility-inspired tailoring. The imagery, which incorporates both natural light and analogue film techniques, maintains a consistent, polished mood across diverse urban environments. The creative team is rounded out by hair styling from Daren Borthwick and make-up by Nadine Monley.
Editorial, Vertical, Clean
Natural light
Designer Fashion
