Viktoria & Woods: Iridescence

Jan 2024

Viktoria & Woods’ Iridescence campaign leans into contemporary minimalism, framing the brand's seasonal collection against a series of stark, architectural backdrops. Shot by photographer Darren Mcdonald, the editorial work prioritizes sharp tailoring and varied material textures—ranging from ribbed knitwear and leather to structured denim—within cool, urban environments and clean studio spaces. With fashion styling by Karla Clarke, the series maintains a cohesive visual language through vertical compositions and soft, directional lighting. Hair styling by Michele McQuillan and make-up by Anne Timper complement the collection’s refined aesthetic, grounding the project in a polished, editorial look that emphasizes both the garments' silhouettes and the geometric interplay of the set design.

Editorial, Vertical, Clean