Merlette Pre Fall 2025 Campaign 2025

Description

Model Atherton Grace Johnson poses for the Merlette Pre Fall 2025 campaign, captured by photographer Polly Brown and styled by Roxane Danset. She wears an off-white babydoll tiered dress detailed with vertical lace inserts along the bib, delicate gathers, and puffed short sleeves. A dark fabric cap shades her eyes, creating deep contrast as dappled tree shadows fall across her dress and the stone pathway behind her. Rendered in a desaturated, muted monochrome grade, the composition highlights delicate garment textures and natural outdoor lighting.

Style

Editorial, Vertical, Monochrome

Techniques

Natural light

Industries

Designer Fashion

Color

Context

Advertising Campaign