Merlette Pre Fall 2025 Campaign 2025

About

A fashion campaign image for Merlette Pre Fall 2025, photographed by Polly Brown and styled by Roxane Danset. Model Atherton Grace Johnson stands barefoot in shallow tide water along a sandy coastline, holding out the flared hem of a deep plum-purple smocked dress. The lower perimeter of the garment is visibly saturated with water, creating a rich two-toned gradient effect. Coastal hills and a bright blue sky complete the sunny beach setting.