Merlette Pre Fall 2025 Campaign 2025

Description

A fashion campaign image for Merlette Pre Fall 2025, photographed by Polly Brown and styled by Roxane Danset. Model Atherton Grace Johnson stands barefoot in shallow tide water along a sandy coastline, holding out the flared hem of a deep plum-purple smocked dress. The lower perimeter of the garment is visibly saturated with water, creating a rich two-toned gradient effect. Coastal hills and a bright blue sky complete the sunny beach setting.

Style

Editorial, Vertical

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Sandy Beach

Context

Advertising Campaign