Merlette Pre Fall 2025 Campaign 2025

Description

Model Atherton Grace Johnson poses for the Merlette Pre Fall 2025 campaign, photographed by Polly Brown with styling by Roxane Danset. Standing barefoot on a wooden deck in front of a dense backdrop of tall dry reeds, she wears a light blue pleated long-sleeve midi dress with a matching draped hooded wrap. The shot is captured under direct natural sunlight, highlighting the garment's textured volume and creating warm organic tones throughout the composition.

Style

Editorial, Vertical, Earthy

Techniques

Natural light

Industries

Designer Fashion

Color

Context

Advertising Campaign