Merlette Pre Fall 2025 Campaign 2025

Description

Model Atherton Grace Johnson is photographed standing on a wet sandy shoreline wearing a dark patterned midi dress from the Merlette Pre Fall 2025 campaign. The dress features sheer, textured puff sleeves and a softly gathered skirt with sheer tiered accents. Direct natural light creates deep, moody shadows across the fabric while illuminating subtle highlights on the model's legs and the damp ground. Photographed by Polly Brown with fashion styling by Roxane Danset.

Style

Editorial, Vertical, Moody

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Sandy Beach

Context

Advertising Campaign