Medium commissioned COLLINS to develop a comprehensive brand identity system for their digital publishing platform. The project centers on a clean, minimalist aesthetic, integrating precise serif typography with a versatile, motion-driven visual language.
Collateral across the identity spans physical print guidelines and environmental graphics to digital interface designs. The motion graphics components utilize kinetic typography and three-dimensional wireframe geometries against monochrome and pastel backdrops to convey editorial depth. Photography and collage elements incorporate varied textures and human-centric imagery to complement the platform's focus on digital storytelling and long-form content.
