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Medium: Brand Identity

Brand
Medium
Date

Nov 2020

Description

Medium commissioned COLLINS to develop a comprehensive brand identity system for their digital publishing platform. The project centers on a clean, minimalist aesthetic, integrating precise serif typography with a versatile, motion-driven visual language. Collateral across the identity spans physical print guidelines and environmental graphics to digital interface designs. The motion graphics components utilize kinetic typography and three-dimensional wireframe geometries against monochrome and pastel backdrops to convey editorial depth. Photography and collage elements incorporate varied textures and human-centric imagery to complement the platform's focus on digital storytelling and long-form content.

Style

Horizontal, Commercial, Clean, Minimalist

Industries
Digital Media & Publishers
Color
Pure White
Context

Brand Film / Corporate Video

Associated creatives

COLLINS
COLLINSGraphic Design
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