Medium

Nov 2020

Medium commissioned COLLINS to develop a comprehensive brand identity that mirrors the platform’s focus on digital publishing and storytelling. The project establishes a visual system defined by minimalist graphic design, utilising bold serif typography and a refined, clean aesthetic. Execution across static and motion assets relies on precise motion graphics, monochrome motion sequences, and structured layout design. The identity integrates tactile elements with digital interface design, incorporating kinetic typography and vibrant color palettes that maintain consistent branding across mobile and desktop environments. The output includes environmental applications, print collateral, and editorial collages, emphasising the versatility of the brand's visual language.

Horizontal, Commercial, Clean, Minimalist

Digital Media & Publishers

Brand Film / Corporate Video