Medium Brand Identity 2020

Description

This graphic design project for Medium presents a carefully structured triptych collage set against a deep black background. The left panel captures two human hands interacting against an open sky, framed with winding typographic loops. The central panel features a Black woman wearing a floral patterned top with dreadlocks, posing thoughtfully against a tactile pink background overlaid with repeating text rings. The right panel displays a macro perspective of orange and silver blister packs filled with pills, interwoven with fine typographic details. The overall composition highlights varied textures, graphic typography, and vibrant photographic elements.

Style

Artistic, Horizontal, Graphic

Techniques

Collage

Industries

Digital Media & Publishers

Color

Background

Black Seamless

Context

Advertising Campaign